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Antony Reed

Director

About Antony

Antony is a Director who serves our entire network of UK offices. He specialises in Machine Brokerage Services, providing end-to-end solutions for clients acquiring or disposing of specialist CNC machinery. With extensive experience in business development and strategic negotiations, he supports buyers and sellers globally who require specialist CNC equipment.

He has over 20 years of experience in commercial growth and client relationship management within industrial and manufacturing markets. At Eddisons, he delivers a full turnkey service for machinery transactions, managing everything from sourcing and negotiations to packing, transportation, customs clearance and final delivery. His global network and European exclusivity rights for several machinery brands enable him to source hard-to-find equipment and secure optimal outcomes for clients disposing of assets. Notable clients include Paralloy, CJR Propulsion and Bryken Engineering.

Prior to joining Eddisons in 2024, Antony gained experience at several national and international businesses within commercial and business development functions, including leadership positions at Surplex and Apex Auctions, where he led UK market operations and expanded client portfolios. He also holds an HND BTECH from Eastbourne College.

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