negotiated sale vs auctions

Buying an Asset at Auction: A Guide to Placing the Perfect Bid

20/11/2025

Insights

Auctions offer an excellent opportunity to acquire business assets, machinery and equipment at competitive prices. However, the bidding process can feel daunting if you are unfamiliar with how it works.

Understanding auction mechanics and developing a clear bidding strategy can help you secure the items you need while staying within budget. Whether you are looking for CNC machinery, commercial vehicles or office equipment, knowing how to bid effectively is essential.

We have prepared this guide to help you navigate the auction process with confidence. Continue reading to learn more about placing successful bids, or contact us if you have specific questions about our auctions.

What is an auction bid?

An auction bid is a formal offer to purchase an item or lot at a specified price. In competitive auctions, multiple bidders may submit offers, with the highest bid typically winning the item once the auction closes.

Online auctions operate on similar principles to traditional live auctions but allow you to submit bids remotely through a digital platform. Most online auction systems will notify you if another bidder has exceeded your offer, allowing you to increase your bid before the auction ends.

How to prepare before bidding at auction

Research the items

Thoroughly review the lot descriptions, specifications and photographs provided by the auction house. If possible, arrange an inspection to assess the condition of high-value items in person. Understanding what you are bidding on helps you make informed decisions and avoid costly mistakes.

Set a budget

Determine the maximum amount you are willing to spend on each item before the auction begins. Factor in additional costs such as buyer's premiums, VAT, transportation and any refurbishment expenses. Sticking to your budget prevents emotional bidding and ensures you do not overspend.

Register to bid

Most auction platforms require you to register as a bidder before you can participate. Registration typically involves providing identification, contact details and payment information. Complete this process in advance to avoid missing out on items of interest.

Understand the terms and conditions

Read the auction terms and conditions carefully. These documents outline important details such as payment deadlines, collection arrangements, buyer's premiums and liability for damaged goods. Familiarising yourself with these terms helps you avoid disputes later.

How to place a bid at auction

Monitor the auction

Keep track of the lots you are interested in as the auction progresses. Set reminders for closing times or enable notifications if the platform offers them. Staying engaged ensures you do not miss opportunities to bid.

Start with a conservative bid

Begin with a lower offer to gauge competition levels. If other bidders are active, you can increase your bid incrementally. Starting conservatively also helps you stay within budget and avoid paying more than necessary.

Bid decisively near the end

Some bidders wait until the final moments to submit their offers. Whilst this strategy can be effective, it also carries risks if the platform extends bidding time or if technical issues arise. Balance last-minute bidding with earlier participation to increase your chances of success.

Common bidding mistakes to avoid

Bidding beyond your budget

Auction environments can create competitive pressure, leading some buyers to exceed their planned spending limits. Always stick to your predetermined budget, regardless of how appealing an item may seem.

Failing to inspect items

Assuming an item is in good condition without proper inspection can result in unexpected repair costs. Arrange a viewing or request additional information from the auction house before committing to a bid.

Ignoring additional costs

Buyer's premiums, VAT and transportation fees can significantly increase the total cost of your purchase. Calculate these expenses in advance to ensure the final price remains within your budget.

Bidding without understanding terms

Each auction house operates under different terms and conditions. Failing to read these documents can lead to misunderstandings about payment deadlines, collection procedures or liability for damaged goods.

Tips for placing the perfect bid

  • Research comparable sales to understand the market value of similar items
  • Set alerts for lots you are interested in to stay informed about bidding activity
  • Bid in odd increments if the platform allows, as this can sometimes discourage other bidders
  • Stay calm and avoid emotional decisions that could lead to overspending
  • Ask questions before the auction if you are unsure about any aspect of the process

What happens after you win a bid?

Once you win an auction, the auction house will contact you with payment instructions. You will typically need to pay within a specified timeframe, often within a few days of the auction closing.

After payment is confirmed, you can arrange the collection or delivery of your item. Ensure you understand the collection window and any requirements for transporting the goods. Some items, particularly heavy machinery or large equipment, may require specialist arrangements.

Why should I buy at auction with Eddisons Asset Auctions?

Buying assets through our auctions offers several advantages for your business:

  • Competitive pricing due to open bidding processes
  • Wide selection of assets across multiple sectors
  • Transparent terms with clear auction conditions and processes
  • Expert support from our experienced team
  • More than 180 years of experience in asset auctions
  • Highly rated by past buyers

Start bidding at auction today

Are you ready to acquire assets through auction? Register to bid now or call 0333 200 2041 to discuss your requirements with one of our specialists. You can also browse our current auctions to see what is available.

Get in touch with the BTG Eddisons Asset Sales team

Please contact us for more details and information

Related reading

View All
What Are My Options When Selling Surplus Stock?
1 Stock
Insights

What Are My Options When Selling Surplus Stock?

Read More
Tips for Transporting Heavy Machinery After an Auction Win
Transporting Heavy Machinery
Insights

Tips for Transporting Heavy Machinery After an Auction Win

Read More
Should SMEs consider buying office and IT equipment at auction?
eddisons laptop3 png
Insights

Should SMEs consider buying office and IT equipment at auction?

Read More
How to Choose Between New and Second-hand Printing Equipment
printing equipment
Insights

How to Choose Between New and Second-hand Printing Equipment

Read More
View Upcoming Auctions
auctions new

Find An Asset

View upcoming online auctions here. From woodworking machinery to metalworking tools, we sell a range of assets across sectors.

View Upcoming Auctions
Sell your Assets with BTG Eddisons
selling new1

Sell Your Assets

Find out more about how to sell your assets through our online auctions platform for a quick and seamless transaction.

Sell your Assets with BTG Eddisons
Register for Auction Alerts
alerts new

Auction Alerts

Sign up here to our regular newsletter to receive updates on upcoming sales for your unique requirements.

Register for Auction Alerts
Get in Touch
phone new

Contact Us

Contact our team of professional auctioneers to discuss your requirements.

Get in Touch

This site uses cookies to monitor site performance and provide a more responsive and personalised experience. You must agree to our use of certain cookies. For more information on how we use and manage cookies, please read our Privacy Policy.