Opportunity to acquire an online multi channel Indian curry kit and spice e-commerce retailer - Project Spice

Project Spice

Opportunity to acquire an online multi channel Indian curry kit and spice e-commerce retailer.

The opportunity
•Niche spice pot and curry kit retailer.
•Established 12 years
•Established UK ecommerce food brand operating via Shopify (DTC) and Amazon (Brand Registered), generating approximately £220k annual revenue with strong repeat customers and proven demand.
•Recently simplified operation making it easy to take over, relocate or integrate into an existing ecommerce operation.

Investment Highlights
•£220k annual revenue
•Multi-channel: Shopify (DTC) and Amazon (Brand Registered)
•Amazon represents ~52% of revenue (£115,787 FY26)
•Strong customer validation: 4.92★(850+ Shopify reviews), 1,900+ Amazon reviews
•Highly engaged email database (12,747 subscribers) generating 50%+ of revenue
•Shopify: ~£3-£4k/month organic revenue, ~17k sessions, ~52% returning customers
•Meta Advertising: £38k revenue over 60 days (organic + paid) at ~3.9x ROAS with ~35% margins and profitable, scalable acquisition.
•9k+ Instagram followers with untapped potential. The business has grown primarily through email and marketplace channels, with little focus on social media—offering a clear opportunity for a new owner to unlock additional revenue through structured content and paid social
•Fully integrated tech stack including Shopify, Amazon Seller Central, Klaviyo(email marketing), Unleashed (inventory and sales), Xero (accounting), Zenstores(fulfilment), and custom integration with Not On The High Street
•Lean operating model (no contracted staff)

Assets & Valuation
•Core Intangible Assets
•Amazon trading history, reviews and Brand Registry
•Shopify store including hundreds of recipes and blog posts, plus 800+ excellent reviews
•Highly engaged email database with automated flows fully set up
•Fully integrated ecommerce systems and workflows (Shopify, Amazon, Klaviyo, Unleashed, Xero, Zenstoresand custom integrations), enabling streamlined operations and reporting
•Trademark, recipes/formulations, cookbook, product artwork, photography, supplier relationships and operational systems
•Estimated value of intangible assets: ~£65,000

Stock
•Stock held at cost: ~£63,000
•Conservatively adjusted estimated value: ~£45,000
•Includes approximately £25,000 fast-moving stock and ready-to-sell products

Machinery
•3 filling machines and 1 refill sealing machine
•Estimated machinery value: ~£1,000
•Estimated total tangible asset value: ~£46,000
•Total Estimated Business Asset Value
•Intangible assets: ~£65,000
•Tangible assets: ~£46,000
•Total estimated asset value: ~£111,000

Liabilities
•Overdraft: ~£47,000
•Tin supplier: ~£13,000
•Other suppliers: ~£2,000
•Total liabilities: ~£62,000

FURTHER DETAIL
•Shopify (Direct-to-Consumer)
•~£4,736 revenue (last 30 days, organic)
•~20,328 monthly sessions | 59% returning customers | AOV £23
•851 reviews (4.92★)

SEO & Content:
•250+ blog and recipe pages driving organic traffic
•2 blog posts generated ~1,400 visits in last 30 days
•Consistent organic traffic ~17k+ monthly sessions
•Systems Integrated with Shopify:
•Klaviyo(email marketing)
•Zenstores(fulfilment)
•NOTHS (Notonthehighstreet.com) integration
•Unleashed inventory and sales platform

Amazon Channel
•£115,787 revenue (FY26) –~52% of total revenue
•Consistent monthly sales across multiple SKUs
•Brand Registered account with protected listings
•Both FBA and FBM sales are fed directly into Unleashed (system) controlling stock and sales.
•Customer Validation:
•1,500+ reviews (4.6★)
•400+ reviews (4.4★)
•Amazon Advertising (March 2026):
•£1,036 spend → £4,366 revenue (ROAS 4.2x)
•ACoS23.7% | TACoS14.6%
Email Marketing & Customer Database
•12,747 active subscribers (~150 new/month)
•~43,000 total profiles historically. The list is cleaned regularly to maintain engagement.
Engagement:
•51.9% open rate
•0.76% click rate
Revenue Contribution (Jan–April):
£6,891 revenue (~51.65% of total)
•Campaigns: £4,759 (69%)
•Flows: £2,132 (31%)
Automation:
•7+ automated flows (welcome, abandoned cart, post-purchase, re-engagement)
•Fully integrated with Shopify via Klaviyo
Opportunity:
•SMS not yet utilised
•Further segmentation and scaling potential

Paid Acquisition (Meta)
•Meta advertising was used very successfully in September and October 2025 to acquire new customers, new leads and sales. Our account was compromised in November and was out of action until the beginning of April. It is now fully operational again although no ads are currently being run.
•Performance Overview (Sept–Oct, Blended: Organic + Paid)
•Total Revenue: £38,011
•Net Revenue: £34,903
•Orders: 1,045
•Average Order Value (AOV): £36.85
•Ad Spend (Meta): £9,844
•Blended ROAS: 3.86x
•Cost per Purchase (CPP): £9.42
•Gross Profit: £23,044
•Contribution Margin (after ads): £13,200
•Blended Margin: ~35%
•Conversion Rate: 4.3% (avg)
•Traffic Quality: 3.04% → 2.32% CTR | $0.34 → $0.50 CPC
•Leads: 3,956 leads generated over 60 days
•Meta Advertising Key Takeaways
•Profitable blended revenue driven by both organic and paid channels
•Paid acquisition is scalable and efficient at ~3.9x ROAS
•Margins remain strong at ~35% after ad spend
•Conversion and AOV improved month-on-month, indicating funnel optimisation

Operations
•Lean operating model (with one un-contracted staff member to fill pots and fulfillorders)
•Simple, low-complexity and easily relocatable
•Production & Machinery
•3 filling machines + 1 sealing machine (worktop-based)
•No large facility required
•Simple production process using pre-blended spices
•Supplier Relationships
•8+ year relationships with UK suppliers
•RC-accredited spice supplier
•UK based reliable tin and packaging suppliers
•Wholesale channel previously successful, with established relationships and clear scope to reintroduce and expand

Tech Stack & Systems
•The business operates on a fully integrated ecommerce infrastructure, allowing for streamlined operations, automated workflows, and clear, transparent reporting across all channels. All systems are fully set up and ready for immediate use.
•Core systems include:
•Shopify (DTC ecommerce platform)
•Amazon Seller Central (Brand Registered marketplace)
•Klaviyo(email marketing and automation)
•Unleashed (inventory and sales management across all channels)
•Xero (accounting and financial reporting)
•Zenstores(order fulfilment and Royal Mail integration)
•Custom-built integration connecting Not On The High Street with Shopify
•All systems are connected, enabling centralised control of orders, inventory, customer data, and financial reporting with minimal manual input.

Financial Overview
•Revenue & Gross Profit
•FY February 2026:
•Revenue: £220,707
•Gross Profit: £87,407
•Gross Margin: ~40%
•FY February 2025:
•Revenue: £224,398
•Gross Profit: £86,279
•Gross Margin: ~38.5%
•Key Takeaways
•Revenue stable year-on-year (~£220k–£224k)
•Gross profit increased slightly in 2026
•Margins improved from ~38.5% → ~40%
•Demand proven across DTC, Amazon, email, and previous wholesale channels
•Operating Position (2026)
•Total operating costs: ~£164k
Breakdown:
•Sales & marketing costs: ~£60k
•(advertising, consultants, subscriptions)
•Salaries: ~£78k
•Overheads: ~£26k
•(rent, software, admin, general running costs)
•Reported operating loss: ~£76k

•Underlying Trading Commentary
•The operating loss reflects a period of investment and inefficiency rather than a lack of demand.
•Key drivers:
•Significant investment in paid acquisition (Meta advertising)
•Staffing levels above current operational requirements
•Operational inefficiencies during the period
•The business has since been simplified into a lean, owner-operated model with materially reduced fixed costs
•Normalisation Adjustments
•The reported results include a number ofnon-recurring or discretionary costs:
•Excess staffing and salary costs (now removed)
•Meta advertising investment (~£26k) –profitable but cash-intensive
•Prior training and setup costs
•Operational inefficiencies that have now been addressed

Expression of interest
•Interested parties will be required to sign a non-disclosure agreement (NDA).
•Offers, along with supporting proof of funding, are required no later than close of business on 9 July 2026

To Request an NDA, please email Richard Temple ([email protected])