Project Thames - May 2026

An Opportunity to acquire the business and assets of an operator of London sightseeing tours

Opportunity

•     The Company is a London-based sightseeing and tourism experiences operator, specialising in the operation of hop-on, hop-off bus tours.

•     Offering includes integrated city exploration packages, combining open-top bus tours, river cruises, night tours and walking tours.

•     Established, scalable operation with its own unencumbered fleet, centralised ticketing systems and regular routes covering key London tourist hubs and attractions.

•     Exposure to growing global tourism market, benefiting from London’s position as a leading international destination with consistent visitor demand.

•     Offers invited an acquisition of the share capital/business and its assets.

Key Points

•     Unique opportunity for rapid market consolidation. Acquiring this platform provides an immediate ~15%  market share shift, offering a strategic buyer the ability to instantly secure a dominant, defensible footprint in Europe's most lucrative sightseeing market.

•     Includes fully approved TfL London Service Permits and established street pitches. This allows a buyer to bypass the significant 12+ week regulatory waiting periods and compliance hurdles, enabling immediate Day-1 operation and revenue capture.

•     A share transaction provides access to favourable tax attributes and accumulated losses, offering substantial immediate value and tax offset potential to a profitable strategic acquirer.

•     Strong customer proposition focused on convenience and flexibility, with multi-day validity, mobile ticketing, multilingual audio and live-guided commentary.

•     Established network of routes covering London’s main tourist spots, with stops in convenient, easily accessible locations. The business benefits from a licence to operate in central London.

•     Integrated platform utilises digital ticketing and mobile boarding to enhance customer experience and operations.

•     Multiple revenue channels include B2C sales (via a well-invested web offering as well as direct street sales), B2B partnerships and high-margin advertising income.

•     Having entered the market in late 2023, it has quickly grown market share through a flexible, volume-led pricing approach, with current revenues in excess of £7m.

•     The Company has an established local workforce of 100+ employees, supplemented by flexible agency support during peak periods.

•     The business owns a fleet of 25 buses with high utilisation and regular R&M spend, purchased via shareholder investment.

•     The business is currently loss-making, reflecting the significant time and capital invested in building market share and driving revenue growth since its establishment in 2023.

•     Management believes the business is now well positioned for growth, with additional revenue opportunities and potential to streamline the cost base and improve margins.

Please Download Notice of Sale for further information

Further Information

Further information is available upon completed and return of a non-disclosure agreement (NDA), which is available upon request.  Enquiries should be directed to Kevin McAndrew ([email protected]).  Offers along with supporting proof of funding are   required  no later than close of business 29 May 2026